JB Hi-Fi could buck the broader retail trend in a tough year ahead JB Hi-Fi could buck the broader retail trend in a tough year aheadThere are good reasons to believe JB Hi-Fi (ASX: JBH) will buck the trend in what will almost certainly be a tough year for the consumer discretionary sector. That’s according to Hugh Dive of Atlas Funds Management. JBH is one of Australia’s top 10 retailers in terms of market cap.